Today we’d like to introduce you to Lizbeth Canseco.
Hi Lizbeth , so excited to have you with us today. What can you tell us about your story?
For many years, I worked at the local health department. I always knew that I liked things in the beauty industry. I first started by doing make up for weddings and quinceneras and I did that for a little while, but I didn’t truly enjoy it. So right before Covid I decided to start Nail school and I was able to finish it l before the world shutdown in 2020. I stayed at the health department for another year until decided to take the leap and do nails full-time. Thankfully, after five years, I’ve been able to build a clientele and keep doing what I’m doing. I’m currently now working towards getting my instructors license so that I can also work in the admin side of Nails.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It definitely hasn’t been a smooth road. I am a mom of four and for a while. I was a single mom so I also had to navigate going to school while also working full-time. I would clock in at work from 7:30 AM to 2:30 PM. Go home drive about 45 minutes and start class at 4:30 PM and then get back home at 10 PM. I did this for six months until I became licensed. Definitely taking the leap from a job with a guaranteed Paycheck was the scariest part. But I have been able to build a wonderful clientele in the past five years and now I am consistently booked about a month out.
Alright, so let’s switch gears a bit and talk business. What should we know?
I am a nail artist who specializes in short nails and art. When I first started, the main trend was for long nails, and I would often see that nail techs in their bio would state that no short nails only medium or long nails so I decided that I wanted to take advantage of that gap. And I marketed myself solely towards short nails, and that has been a great part of my success. I was able to fill that niche that was open. Many times when a client has come to me they always talk about how it was so hard for them to find a nail tech who did short nails, and he did a good job at it. Over the years I found that short nails are a lot harder than long. There’s less room for art and there’s way more room to make it bulky and ugly.
What’s next?
Currently, my plans for the future is to become a nail instructor where I can focus on teaching the craft. I will definitely still do nails but instead of 40 hours doing nails maybe just one day out of the week.
Contact Info:
- Instagram: https://www.instagram.com/nailedbyliz14?igsh=ajQwYzY1dDJqamdu&utm_source=qr
- Facebook: https://www.facebook.com/share/1GwdzkLttF/?mibextid=wwXIfr
