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Inspiring Conversations with Ariana Green-Whitaker of Dara Cosmetics

Today we’d like to introduce you to Ariana Green-Whitaker.

Hi Ariana, thanks for joining us today. We’d love for you to start by introducing yourself.
From a young age, I always had skin sensitivity issues that were only exacerbated by all of the chemicals and fragrances that are added to products. I could never understand why even the products advertised as ‘made for sensitive skin’ left me feeling dry, irritated, itchy, etc (you name it and I’ve felt it!). One thing about me: if there’s a problem, I’m going to dig into it until I find an answer, and somehow, D’ara Cosmetics was born!

In just two years, my business has had the privilege of helping so many people, and I have no intention of slowing down. Supporting individuals with sensitive skin and those seeking truly all-natural products is what genuinely motivates and inspires me every day.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The journey has certainly not been easy. Creating the perfect formulas required over 10 years of research, thoughtful ingredient selection, and a commitment to ensuring every component was safe for both adults and children. I also wanted my products to be truly multipurpose, which meant years of testing, refinement, and trial and error to achieve the right balance of effectiveness and safety.

Alright, so let’s switch gears a bit and talk business. What should we know?
D’ara Cosmetics is a clean skincare brand specializing in all-natural products made for sensitive skin. Our formulas never include chemicals, artificial ingredients, or synthetic fragrances, and every ingredient is ethically sourced and thoughtfully chosen. What sets us apart is that each product is handmade by the founder, backed by over 10 years of research, testing, and refinement.

Known for our deeply moisturizing, antioxidant-rich, and healing formulas, D’ara Cosmetics supports conditions such as eczema, psoriasis, and rosacea while remaining gentle enough for everyday use and safe for children. At the heart of the brand is a commitment to integrity, care, and creating products I trust on my own sensitive skin.

Is there a quality that you most attribute to your success?
The most important quality behind my success is genuine care for my customers. I don’t view them as numbers the way large corporations often do; I take the time to truly listen, understand their needs, and create products that are meant to help, not just sell. That commitment to intention, integrity, and building real relationships allows me to curate products people trust, love, and continue to come back to.

Pricing:

  • Occasional promotions and early access are offered to email subscribers.
  • Products range from approximately $10–$25, making clean, high-quality skincare accessible without compromising ingredients.
  • Bundle options and seasonal sets are available at a discounted price, offering added value.

Contact Info:

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