Local StoriesAugust 3, 2026

Inspiring Conversations with BoomSound Lavelle of BoomSound Factory LLC

Local Stories

Today we’d like to introduce you to BoomSound Lavelle.

Hi BoomSound, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I’ve been in love with music since age of 4. I hit the dance floor by age of 10 and started producing at 14. MySpace had a lot to do with my start. Following blueprint of Soulja Boy for digital marketing. Of course overtime I developed proprietary strategies of my own.It’s just something me and my twin brother (Ant Devon) loved to do. It wasn’t until after college when I started BoomSound Factory, an A&R team that scouted and promoted artists in the height of the digital dsp era.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Getting into unfortunate situations with labels, artists etc. learning that this business isn’t about pleasing people.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
BoomSound Factory is a Raleigh-based A&R (Artist and Repertoire) team, music marketing agency, and internet radio network founded by CEO Antwon Lavelle. It functions as a talent scout and promotional platform designed to help independent musicians secure major label deals and international radio airplay.Core Services & OperationsA&R and Label Scouting: The team discovers aspiring artists and develops marketing strategies to position them for major and independent record deals.International Airplay: They operate internet radio syndication (often linked to London HOTT Radio and their own platform, BoomSound Live) to broadcast independent artists to over 200,000 monthly listeners.Event Hosting: They frequently partner with local venues—such as Terminal 8 Bar & Lounge in Raleigh—to host showcases, listening parties, and music conferences designed to connect local talent with industry executives.Are you an independent artist looking for radio promotion, or are you hoping to attend one of their upcoming local showcases in the Raleigh area? Let me know how I can help you connect with them!

Can you talk to us about how you think about risk?
Action is all that matters.. You have to put your money where your mouth. Talent isn’t enough.

Pricing:

Internet Radio & Consultaiton – $150.00 (4 week airplay)

Contact Info:

Two smiling men standing indoors, one with a backpack, and a promotional poster for BoomSound Live featuring two people, one in a yellow shirt and the other in a striped top.

Promotional poster featuring Justyn Timez advertising his online radio show, with a person adjusting glasses, gold microphone, and dollar bills, bright orange background.

Three men with one in a striped shirt and two in white, posing in front of a pink background, with text overlay.

Two men stand outdoors in a city square with tall buildings and a crowd, one wearing a black T-shirt and yellow shorts, the other in a beige T-shirt and dark pants, holding a water bottle.

Young man with a cap and chain, standing outdoors with a pink background, another person's arm adjusting his cap.

Two men in colorful clothing and accessories, one wearing sunglasses and large jewelry, the other in a blue shirt and white cap, smiling.

Group of six people outdoors at night, some holding drinks, smiling, with trees and a building in background.

Two people standing in a parking lot at night, one making a peace sign, the other holding a phone, with a store in the background.

Group of five people standing outside a large building with a digital billboard, wearing matching black T-shirts, some with sunglasses, smiling and posing.

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