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Inspiring Conversations with Briana Jenkins of B. Luxe & Co.

Today we’d like to introduce you to Briana Jenkins

Hi Briana, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I went to school for Hospitality Management/Hotel & Lodging Management at Johnson & Wales University Charlotte as I knew I always wanted to work in special events and tourism. I graduated right before the world shut down in 2020 for COVID and ended up having to move back to the Raleigh area once my offer with Marriott’s MIT program got rescinded. That’s where I eventually started working in a series of industries from F&B, to property management, to special events, weddings, and production. I knew I always wanted to own my own event business one day and then got an inquiry to plan a large convention in 2022 and decided it was time to make myself official. I launched my LLC in October of 2022 and eventually grew to start doing custom treats and pop up events in 2024. As of 2025, B. Luxe & Co. has grown to be a multi-sector hospitality company specializing in Weddings & Special Event Planning, Private Chef, Meal Prep & Custom Treat services, Luxury Travel Planning Services and Event Rentals & Decor Services.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Not at all! The first year, I was heavily invested in my full-time job as a producer, so did not have the time or resources to invest in growing my business. As i transitioned out of production last year and into a different department with a different company part-time, I had a sudden drive to establish and expand my business that incorporated all of my passions including the F&B sector and travel services. I’ve had many ups and down as I’ve learned how to run a business this past year like investing in supplies and equipment, properly pricing yourself to actually make profits and pay yourself after you fund your business and pay your vendors, proper marketing tactics and what is a good investment with marketing and outreach – the list goes on & on and I’m still learning, growing, and changing daily to tweak the needs of my business in order to make it successful. Another struggle and what I’ve learned is that you cannot wear all the hats when running a business and you need a strong team to support all needs, from operations, to marketing and content, to loading/unloading/set-up and breakdown, managing finances and your books, etc. You need a team of experts to help make your business run smoothly

As you know, we’re big fans of B. Luxe & Co. . For our readers who might not be as familiar what can you tell them about the brand?
B. Luxe & Co. is a multi-faceted Hospitality Company based in Raleigh, NC that specializes in Event & Wedding Planning, Luxury Travel Planning & Destination Weddings, Private Chef, Custom Treats, and Meal Prep services, and Decor and Special Event Rentals. We’re a one-stop shop to where even if we do not offer the specific service, we have an extensive network all across the country and beyond to assist with all of your hospitality needs. As an owner who has personally worked in the hospitality industry for many years and who studied hospitality management, I know what good quality and great customer service looks and feels like. I have worked for just about every part of the hospitality industry from working at the Panther’s Stadium to being apart of the Olympics Paris 2024 to even being apart of special events for the Housewives Franchise. Providing a luxury feel all while knowing the industry and customizing your experience to be one of a kind and curated to your specific needs is what we pride ourselves on.

We offer all of these services above and are booking through 2027 but would really like to build our platform and grow as a destination event planner offering large group retreat planning services and luxury vacation planning (with our exclusive VIP perks as a Fora Certified Travel Advisor), destination wedding planning, and private chef services abroad! Book us for all your special events and upcoming trips!

Let’s talk about our city – what do you love? What do you not love?
What I like best about Raleigh is the endless opportunities and subtle calm/chaos it has to it. As a military kid I’ve lived all over the world from Germany to Alaska, but I’ve lived in NC since 2011 and the triangle area since 2012. I’ve watched it grow over the years and continue to evolve as a desirable city while still keeping the normalities of some nostalgic places like Crabtree & North Hills areas.

What I like least about Raleigh is its too home-based for me. I like big cities like Charlotte, D.C. and Tampa/Orlando and the fast-paced lifestyle of city-life and Raleigh is typically where families move to to settle down, create families, and raise their kids. It’s a great city and overall pretty safe, I just would like more happenings around here and bigger venues for the entertainment industry.

Pricing:

  • Wedding Planning: -Month of coordination starts at $1,000 or 4% of your total wedding budget, Partial Planning starts at $1,500 or 7% of total wedding budget (starts 6 mo. prior), Full Planning starts at $2,500 or 10% of total trip budget (starts up to 12 mo prior), Destination Planning starts at $3,500 or 15% of total wedding budget (starts 9-12 mo prior), and Elopement/Microwedding services starts at $1,250
  • Private Chef & Meal Prep services start at around $200-$250 depending on the service. We offer breakfast, lunch or dinner meal prepping, up to 5 meals a week. Private Chef services are offered up to 40 guests
  • Travel Services: 1% of total trip budget to just use our Fora Perks, Destination Research and Recommendations is 2% of total trip budget, Tier 1: Flight or Hotel Booking + Research is 3% of total trip budget, Tier 2: Flight & Hotel Booking + Research is 4% of trip budget, Tier 3: Flights, Hotel & Activity Booking + Research is 5% of total trip budget, Tier 4: Flight, Hotel, Activity, and Transportation booking + research is 6% of trip budget, Tier 5: Flight, Hotel, Activity, Transportation, and reservations/classes bookings + research is 7% of total trip budget, and Tier 6: Full Concierge Day-To-Day Itinerary booking + all items above in Tier 5 is 8% of total trip budget
  • Decor Set-up services starts at $500 depending on the needs of the event. Our Classic London Phone Booth Audio Guestbook with Retro Phone starts at $60/hour rental – includes a USB or Disc drive of all of your guests’ “voicemails” from your special day

Contact Info:

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