Inspiring Conversations with Cassidy Crump of Creative x Cassidy

Today we’d like to introduce you to Cassidy Crump.

Hi Cassidy, we’d love for you to start by introducing yourself.
After graduating last year with a Master of Public Health degree, I entered the very competitive job market. While pursing my career in public health, I still had an itch to do something on the side that would allow me to not only work for myself, but also serve as my creative outlet. Ask any of my friends, I had a vision, it just took me a few years to go after it. One of my friends started a women’s empowerment group in Raleigh, and I saw the opportunity to get started in a comfortable setting that would allow me to build my portfolio and hone my craft. After capturing content at two events, I recognized how content creation sessions would be beneficial for not only brands and small business owners, but also hairstylists, aesthetician and estheticians, permanent jewelry artists, and more. That’s when Creative x Cassidy was born, to capture the real and authentic behind the scenes moments and turn them into scroll-stopping content.

I am currently working on building my portfolio, discovering my clientele, and perfecting the packages I will soon offer.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
You know what they say, nothing worth having comes easy! It has not been a smooth road, however, I have learned from every bump along the way. Believe it or not, getting started was the biggest struggle, because just going for it is so intimidating. It was just me and my vision. I’ve learned, though, that nobody actually knows what they’re doing initially, they just do it anyways because you’ll never know until you try. I remind myself that everyone starts at 0, and what matters is you start. Zero clients, zero interest, zero following, zero idea what they’re doing. Building a business and a personal brand takes time, resilience, and courage. Put yourself out there, learn along the way, and keep showing up. Find your support network, ask for help, fail, fall, but always pick yourself back up. I believe that a dream so big would not be placed on your heart if it wasn’t achievable. So just start, even if it’s scary!

Another struggle was finding ways to stand out from the others. There are lots of social media management businesses, and it can be challenging to stand out, especially in an oversaturated market. I recognized, however, that some might offer content creation sessions, but that there were few that solely offered clients with only diverse content creation packages. That’s where I chose to focus building my brand.

We’ve been impressed with Creative x Cassidy, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Creative x Cassidy was born from the love of capturing real moments and turning them into meaningful, scroll-stopping content. We believe strategy and storytelling go hand-in-hand to elevate your online presence and make your brand or business unforgettable.

We specialize in content creation, specifically, behind the scenes content that focuses on capturing the real and authentic moments that the camera doesn’t alway show. This content then provides brands or businesses with what we call batch content to diversify their social media content using short form videos (TikToks and Reels), still photos (stories and posts), and more. We recognize that professional content doesn’t vibe as well on social media, but casual does! Consumers are drawn to authenticity and personality, and oftentimes want to feel like they can relate, that is why capturing the real moments matters!

Creative x Cassidy emphasizes in content creation sessions, and will soon offer diverse packages for clients to choose from. That’s what sets us apart, it’s not social media management. Content creation is an art, it is time consuming, and requires lots of strategy. Let’s be real — you’ve got a business or brand to run, and worrying about where your content is coming from should not be an addition to the to-do list. We mix authenticity and storytelling to strategically capture engaging content to add some personality to your socials.

Stay tuned for the launching of our package options!

Is there a quality that you most attribute to your success?
I think resilience is one of the most important characteristics to my success. Not every pitch is going to lead to a new client. I have been told some potential clients are not interested. However, recognizing that they are now aware of my business and the services we offer is a win, because even though they declined working together now, doesn’t mean it’s forever. If they ever find themselves in a position where what I offer could be beneficial, they will think of Creative x Cassidy.

Another one is creativity! As obvious as it sounds, creativity is extremely important to my success because of how oversaturated social media is these days. It can be tricky to stay on trend while still finding ways to stand out, which is where creativity comes into play.

Contact Info:

• Instagram: https://www.instagram.com/creativexcassidy