Inspiring Conversations with Cheryl Felton of Lukewarm Fragrances

Cheryl, CEO

Luke, COO, Model, and Name Inspiration For the Brand.

Welcome to our brand, LUKEWARM Fragrances, Established on May 9th, 2020 in Winterville, North Carolina and Chowchilla, California.

We would love for everyone to visit our site and see what we have to offer. We sell Top Quality, Luxury, & Designer Original products. Our Fragrances are made in Milan, Italy where famous designers Versace, Armani, Fendi, Valentino, Moschino, Dolce & Gabanna, and Prada manufacture their products as well. We’re the only black couple owned fragrance line. Unlike other companies, we use a variety of models to promote and market our products for us. We do not discriminate against anyone because of race, gender, size, age, religion, or sexual orientation. We believe that everyone is beautiful and unique in their own way. We are all made different for a reason and should get the same attention as anyone else. We benefit our community and the  whole world because we’re showing others that they can pursue their goals despite their past faults. Luke was in prison over 10 years, was bullied a lot growing up, and experienced severe hate and envy from people he trusted. He also went through the severe trauma of losing his father and witnessed the death of two of his younger brothers at an early age. All of that has significantly impacted his life. I was homeless for over a year and lived in my car. I was also sexually assaulted everyday for a year by someone I trusted, and I had stage 3 cervical cancer in which I had to have some of my organs removed so i could live. Therefore that resulted in me not being able to ever have kids. We both grew up in the hood and never thought we would make it out. So one day while shopping on the fragrance aisle, I asked myself, “I wonder how I would go about getting my own fragrance line?” So once I got home that thought still weighed on my mind  Then I went on Google and searched how to start a fragrance line. That’s when I came across Tailormade Fragrances in Milan, Italy. From there the product analysts gave me detailed instructions on how to get started. I was then giving the options of choosing the types of bottles, designs, and scents for the fragrances. Then I immediately placed an order and made a website. We started off with only one kind of men’s cologne and one kind of women’s perfume, a quarter of a page of products. Fast forward to a year and a half later, we have over 6 different men’s colognes, 7 different women’s perfumes,  2 unisex fragrances, 4 reed diffusers, and over 100 other products on seven pages on our site. We’ve been featured in newspapers, radio,  sporting events, and magazines. Our producrs are on the shelf at the Postal Annex in Greenville, North Carolina. We are listed on Yelp, EBay, Offer Up, Google, Nextdoor, Facebook, Instagram, Pinterest, Tik Tok, Tumblr, Twitter, Linked In, You Tube, and many many Small Business and Black Business Directories. I named the fragrance line after Luke because he was my inspiration, my motivator, my biggest supporter, my teacher, and the one that believed in me when other people didn’t. Fragrances are our main products that we sell. However, we do also sell Reed Diffusers, Scented Candles, Car Air Fresheners, and Phone Cases. In addition to that, Our Franchise Models are featured on our Calendars, Face Masks, Coffee Mugs/Drink Tumblers, and Blankets. Also look into a pair of our comfortable slides for men, women, and kids in all colors and sizes. If that’s not enough, Luke has another brand as well called Fly Multi which is Athletic Wear for Men and Women. We choose our own designs, fragrances, names, designs, photos, colors, and all other details for all of our products. Then our many manufacturers bring the products to life. We shot our first commercial on June 30th, 2021 at WNCT 9 News/CW Station. It airs on CW daily. So we both wanna show the world that despite your trials and tribulations and no matter how hard or low that you fall, you can get back up, make a difference, fulfill all of your dreams, and become a great success..