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Inspiring Conversations with Jessica Swanson of Turpentine Design

Today we’d like to introduce you to Jessica Swanson.

Jessica Swanson

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
The journey of Turpentine Design begins with a passion for design and a determination to make a mark in the architecture world. Fresh out of college, I started my career as a kitchen and bath designer, gaining valuable experience in the field. However, it was my transition into the broader realm of architecture that sparked a deep love for the craft. 

Recognizing my passion, I made the bold decision to further my education and pursue a Masters of Architecture degree. This commitment to continuous learning and growth laid the foundation for my ultimate goal of becoming a small business owner. 

Upon achieving my license as an architect, I knew the time was right to take the plunge into entrepreneurship. Growing up as the daughter of a contractor and small business owner, entrepreneurship was ingrained in my DNA. Turpentine Design was born out of this desire, and since then, there has been no looking back. The journey has been challenging yet immensely rewarding, with Turpentine Design establishing a strong presence and thriving in the Triangle market. 

As the founder and licensed architect behind Turpentine Design, I am proud of the journey that led to the creation of my own architectural firm. The commitment to excellence, continuous learning, and a love for the craft have shaped Turpentine into a growing and successful venture, poised to leave a lasting impact on the architecture and design landscape. 

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back, would you say it’s been easy or smooth in retrospect?
The road for Turpentine has been interesting. When I started the firm, my family was in the middle of a life change that was relocating us to Texas. Maneuvering that endeavor, all while trying to build a brand-new business, was tricky. Ultimately, our move to Texas was not a good fit for us, and we ended up back in North Carolina. That is when I really started to dig my boots into the ground and build Turpentine into what it currently is. Even then, building a business from scratch has its own challenges and we have faced them head on. Breaking into a market that is dominated by large firms has been tricky, but we have seemed to navigate it successfully and are starting to really see traction in the amount and size projects we land. We are excited for the future! 

We’ve been impressed with Turpentine Design, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Like our name, Turpentine, we think of architecture not as a single practice but as several interlocking ones. Turpentine is a fluid obtained from living trees, mainly pines, and is a source of material for organic syntheses. We believe architecture is an organic process that connects different elements of the environment. Landscapes are inseparable from structures, ecology is inseparable from building requirements, and improving human relationships is the ultimate goal of any project. Aesthetic movements come and go, but we have found these principles to be timeless. 

As the owner and principal architect at Turpentine Design, I am responsible for overseeing all projects from concept and design all the way through construction. 

Growing up as a contractor’s daughter, I provide construction-conscious designs that anticipate both long and short-term operations while not sacrificing design or the client’s needs. I understand that needs and project goals have consistently led to creative and comprehensive design strategies. Examples of my past projects span the United States and range from new building construction and interior renovations to automotive, fitness, healthcare, and government facilities. 

I graduated from East Carolina University, earning a bachelor’s degree in interior design. After spending some time working at various architecture firms, I decided to return to school. I then graduated from NC State University’s College of Design, earning a master’s degree in architecture. I am a licensed architect. Prior to founding Turpentine Design, I worked with a Raleigh area architectural firm where I managed projects from conception to final occupancy. 

Can you talk to us a bit about happiness and what makes you happy?
Lots of things make me happy. My fiancé, my family, my friends, my dogs, my job, my colleagues, my health. The list could go on and on. I think happiness is a mindset. Having the ability to balance being in the moment while still having an understanding of the future brings me joy. It’s the combination of meaningful relationships, fulfilling work, and a positive outlook that contributes to my overall happiness. 

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