Today we’d like to introduce you to JoNita Cox.
Hi JoNita, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My journey started during a season of career transition when I was craving community: a space where I could connect with women who understood the complexities of navigating work, life, and personal growth. That need led to the creation of Networking Women of the Triangle (NWOTT), which I proudly co-own with the amazing Angie “Gigi Marie” Stephenson, supported by our phenomenal admins, Ruby Brown-Herring and Marty Dover. What started as a simple Facebook group has now become a vibrant space for over 61,000 women across the Triangle.
Over the years, I found myself longing for spaces that felt more intentional, where I could connect deeply, be fully seen, and engage in growth without the pressure to perform. That personal need and the gap I felt in so many rooms, is what sparked the creation of The Visibility Lab.
Rooted in my lived experience as a neurodivergent woman who also has social anxiety, The Visibility Lab creates safe, curated spaces where women can grow and connect without performance or pretense. I design each event to foster intentional relationships, integrate expert-led coaching, and offer real-time tools to support both personal and professional breakthroughs.
Whether you’re building a brand, navigating a career shift, or simply seeking clarity on what’s next, The Visibility Lab offers something we all crave: connection that feels good and growth that feels real.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Not at all. But I’ve learned that meaningful work is often born out of personal transformation.
The Visibility Lab was created following a pivotal season in my full-time career when I began stepping into more visibility as a leader. On the outside, it looked like success. But internally, I was battling anxiety, imposter syndrome, and a constant pressure to be perfect. That internal conflict pushed me to do deeper emotional work and reflect on how I was showing up, what I needed, and where I wanted to grow.
Somatic coaching has been a powerful part of that journey. Working with Barbara Moore, my somatic coach, has helped me slow down, become more self-aware, and connect with my feelings in ways I never had before. Through our work, I’ve learned to trust my body’s wisdom, express myself more authentically, and use reflection as a way to stay in alignment with my intuition. Her guidance has shaped how I lead and how I hold space for others.
I’ve also been supported by my SCORE mentor, Kris Alban, who brings a thoughtful and strategic perspective to my growth as a founder. His mentorship has been invaluable. He helps me explore new ideas, expand my thinking, and connect with resources and relationships that support my long-term vision.
And of course, there are the daily realities. I work full-time, raise six children, co-lead a community of over 60,000 women through NWOTT, and am growing a new business that intentionally breaks the mold. It’s a lot. I’ve had to let go of perfectionism, learn to ask for help, and trust that steady, intentional progress is more valuable than chasing speed.
I also want to acknowledge my partner, CJ, who has been a steady presence behind the scenes. From helping with the kids to listening to my late-night venting and reminding me to breathe, his support means the world. He’s also on his own impactful journey as an entrepreneur, and it’s been inspiring to watch his vision take shape.
One of the hardest but most important realizations has been that I am not here to follow someone else’s blueprint. I am not a coach. I am a curator of space, energy, and connection. That clarity didn’t come overnight, but embracing it has given me freedom and focus.
Women aren’t looking for another polished presentation. They’re seeking spaces where they can show up fully, feel genuinely supported, and reconnect with the strength they already carry.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
The Visibility Lab is an in-person experience for women who are done with performative networking and ready for real visibility. We center every workshop around interactive coaching, guided reflection, and purposeful connection. These events are designed to be grounding and expansive, where women don’t just listen, they engage.
What sets us apart is the structure and intention behind each experience. I work with coaches and speakers who lead from a place of depth, and I curate each event to create emotional safety, clarity, and real momentum. Attendees leave not only with actionable insights, but with new relationships and a renewed sense of purpose.
We also have a free private community, where the energy continues between events. It’s a space for sharing wins, asking questions, accessing guest experts, and building accountability. It keeps the momentum alive and gives women a place to grow between gatherings.
I’m especially proud that both NWOTT and The Visibility Lab honor the full spectrum of who women are, including their stories, identities, and ambitions. We’re not just creating platforms; we’re shaping a culture where women claim their space and thrive on their own terms.
Whether you’re leading a company, launching a creative project, or simply figuring out your next step, you deserve to be seen. That’s the heart of The Visibility Lab. It’s not just a business; it’s a movement rooted in purpose and belonging.
Can you tell us more about what you were like growing up?
I grew up in Sanford, North Carolina, a small rural town where everyone knew each other and community was a way of life. I was known as the quiet one, observant, sensitive, and always deep in thought. Although I was shy and reserved, I felt most comfortable around people I trusted. My childhood was filled with big family gatherings, bike rides through the neighborhood, climbing pecan trees in our yard, and playing outside until the streetlights came on.
Even as a young girl, people recognized that I was smart and full of potential, but on the inside, I struggled with low self-esteem and a constant feeling of not quite fitting in. I had plenty of cousins and friends, but connection didn’t always feel easy. It could be overwhelming, and I often found myself trying to make sense of why something that came naturally to others felt so complex for me. I was lucky to be surrounded by a few outgoing friends who pulled me out of my shell, but I still felt like I was trying to find my place.
It wasn’t until last summer that I discovered I’m neurodivergent. That realization helped everything click. It allowed me to extend grace to my younger self and finally understand why I experienced the world the way I did. It also gave me the clarity and motivation to create spaces where others feel seen and supported. That is now at the heart of everything I build—community that is intentional, inclusive, and rooted in real connection.
Contact Info:
- Website: https://thevisibilitylab.org
- Instagram: https://www.instagram.com/the.visibilitylab
- Facebook: https://www.facebook.com/thevisibilitylab/
- LinkedIn: https://www.linkedin.com/company/thevisibilitylab/
- Other: https://linktr.ee/thevisibilitylab
