Inspiring Conversations with Jose Perez of David Loud Car Audio and Custom Wheels

Today we’d like to introduce you to Jose Perez.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My Name is Mariela Perez, I will write my husband’s story (Jose David Perez) as I know:

In the year 2000, Venezuela was in the midst of a social and economic crisis that forced many families to seek new opportunities abroad. José David Pérez was one of those brave men who decided to leave his homeland in search of a better future for himself and his family. With nothing more than a couple of suitcases and a heart full of hope, he arrived in the United States determined to work hard and build a new life.
Upon arriving in Clayton, North Carolina, José David faced a harsh reality. Opportunities did not come easily, and the first few months were a constant challenge. To support his family, he took a job at a pizzeria, where he worked long hours during the week. However, his entrepreneurial spirit led him to seek something more. On weekends, along with his nephew and son, he started selling radios in a small space at a local flea market.
The competition was tough, and sales were slow at first. Often, the days ended without even covering costs. But José David did not give up. With determination and a constant focus on improvement, he learned to connect with his customers and offer them quality products.
In 2007, the opportunity that would change everything came. He was offered a more permanent space at the flea market, where he could not only sell radios but also install them for his customers. It was a risky decision, but José David saw the potential and decided to quit his job at the pizzeria to fully dedicate himself to his new venture.
With just a table, six radios, four amplifiers, and ten wiring kits, José David dove headfirst into his new business. It was a modest start, but he was determined to turn that small inventory into something much bigger.
Thanks to a distributor in Wilson, José David was able to build his inventory, improving the quality and variety of the products he offered. With the unwavering support of his family, who worked with him every weekend, the business began to grow. It took three years of hard work and sacrifice, but finally, the dream began to come true.
After those three years of hard work at the flea market, José David took the next big step: moving to a 500-square-foot space on South Sanders, near downtown Raleigh. With this move, also came the opportunity to sell top-brand sound equipment, which allowed the store to compete with other established businesses in the area.
The store’s growth would not have been possible without the help of the family. His nephews Alex and David Finol, along with his son Josué Pérez, joined the business, working tirelessly to ensure the store prospered and became visible in the community.
In 2012, fate intervened when a mutual friend introduced us. I, Mariela, had been contacted to create a website for José David’s business. From the first meeting, I was impressed by his big heart and unyielding determination to succeed. We quickly fell in love and soon realized that we wanted to share our lives together. Now, twelve years later, we are married and remain partners in life and business. As our relationship grew, so did our business. I helped the store gain greater visibility, and together we implemented new strategies to continue expanding.Over time, we decided to invest in advertising on radio, television, and billboards. These campaigns not only brought in new customers but also positioned us as leaders in the local market for sound equipment and related services. In addition to sound equipment, we began offering a wider range of services, including car alarms, window tinting, remote start, and tire and rim sales. Each new service was a response to our customers’ needs, and it allowed us to keep growing. In 2014, we decided to move to a larger space at 3407 South Wilmington St in Raleigh, where we expanded our services to include the sale of tires and rims. However, in 2020, the need for an even larger workshop led us to move again, this time to 3321 South Wilmington St. It was a difficult year due to the pandemic, but with God’s grace and the dedication of our family, we managed to overcome the challenges and keep our business going. Today, looking back, we see how much we have grown and how much we have achieved. It has not been an easy path, but each obstacle has made us stronger.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
– Like many immigrants, José David likely faced challenges with the English language, which made daily interactions and business negotiations more difficult. – Adapting to a new culture while trying to maintain his own identity and values would have been a constant balancing act.
– Starting out with only a small inventory and limited funds, José David had to be incredibly resourceful to make the most of what he had.
– Working long hours at the pizzeria during the week and then selling at the flea market on weekends meant little time for rest or family. This intense schedule could have strained his energy and focus.
– His family also had to sacrifice time and energy to help the business grow, which could have added stress to their personal lives.

We’ve been impressed with David Loud Car Audio and Custom Wheels, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
David Loud Car Audio and Custom Wheels is a business built on passion, dedication, and a deep commitment to quality. Here’s what you should know about us:

What Do We Do?
At David Loud Car Audio and Custom Wheels, we specialize in enhancing your vehicle’s audio and aesthetic appeal. Our services range from installing high-quality car audio systems and alarms to offering custom wheels, tires, window tinting, and remote start systems. Whether you’re looking to upgrade your car’s sound system or give it a sleek new look, we have the expertise and products to make it happen.

What Do We Specialize In / What Are We Known For?
Our specialty lies in providing top-of-the-line car audio systems that deliver outstanding sound quality. We’re known for our attention to detail and our ability to customize each installation to meet the specific needs of our clients. We also take pride in our custom wheel offerings, which include a wide range of styles and sizes to match any vehicle and preference.

What Sets Us Apart from Others?
What truly sets David Loud Car Audio and Custom Wheels apart is our unwavering commitment to customer satisfaction. We believe in building lasting relationships with our clients by providing exceptional service and personalized attention. Our team of experts goes above and beyond to ensure that every installation is done to the highest standard, using only the best products in the market. Additionally, our ability to offer a comprehensive range of services under one roof, from audio systems to custom wheels, makes us a one-stop-shop for all your car customization needs.

What Are We Most Proud of Brand Wise?
Our brand stands for quality, reliability, and innovation. We have Sundown, Pioneer, Kenwood, Beymat, Memphis, MMats. All tires and wheel brands.

What Do You Want Our Readers to Know About Your Brand?
We want your readers to know that at David Loud Car Audio and Custom Wheels, every car we work on is treated as if it were our own. Our goal is not just to meet your expectations but to exceed them.

What matters most to you?
As a family-run business, our values are deeply rooted in the importance of family and community. We care about the people we serve and the community we are a part of. Supporting our local community and treating our customers like family are core principles that guide everything we do.

Contact Info:

• Website: http://raleighcustomaudio.com
• Instagram: https://www.instagram.com/davidloudcar/?hl=en
• Facebook: https://www.facebook.com/DavidLoudAndTechnology/
• Twitter: https://twitter.com/david_loud_car
• Yelp: https://www.yelp.com/biz/david-loud-car-audio-and-custom-wheels-raleigh