Today we’d like to introduce you to Molly Baker.
Hi Molly, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I started Indie in January 2019 with a simple bet: brands needed a partner who could think across paid, earned, and owned as one connected system, not three separate vendors. At the same time, I wanted to prove that “great agency” and “great client partner” weren’t separate things — that service and strategy could be the same discipline.
Early on, that meant staying scrappy and close to every account, building the kind of trust that usually takes agencies years to earn. That focus is what’s carried us to today: a team built around integrated digital strategy and a client experience people actually want to stick around for.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Founding and building a business is never a smooth road! In the early years, there were a lot of bumps in the road as it related to our foundational business operations: accounting support, enterprise tool set-up, hiring & firing processes, i.e. things that took the back burner to client work. In more recent years, the structure of the business and talent need to constantly be optimized to keep up with the. growth. This creates some ‘always on growing pains’ that can be difficult to navigate at times.
As you know, we’re big fans of Indie Consulting. For our readers who might not be as familiar what can you tell them about the brand?
Indie is a full-service marketing partner: we work across strategy, social and influencer, and creative and activation, so brands get one team thinking through the whole go-to-market picture instead of stitching together specialists.
What sets us apart is how we operate: we run boutique-lean, which means clients get senior attention and fast turnarounds instead of getting lost in layers of account management. And service isn’t an afterthought, it’s core to how we define success. We measure ourselves not just on the work, but on whether clients feel like they have a true partner in us.
What I’m proudest of isn’t one campaign, but rather it’s the pattern. Brands come to us needing a marketing strategy stood up fast, and they stay because the partnership actually holds up over time. The combination of sharp strategic thinking plus a team that shows up for you is what we want people to know about Indie.
Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
Take the leap into entrepreneurship with eyes wide open. It’s like a marathon: it’s not meant to be easy, there will be times you question yourself intensely, perseverance is key, and self awareness to know where you need to improve is everything. The dramas in the early days will not be the end of the world, as long as you learn from them and keep going.
Contact Info:
- Website: https://www.indie-consulting.com
- Instagram: https://www.instagram.com/indieconsulting/
- LinkedIn: https://www.linkedin.com/company/indie-consulting/
