Inspiring Conversations with Shelby Brown of Beyond the Pretty Face

Today we’d like to introduce you to Shelby Brown

Hi Shelby, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I planted the seeds for Beyond the Pretty Face during my college years 10 years ago. Have you ever been told your face will get you far in life? Or should you just solely rely on your appearance? Or even better, it must be nice to be pretty and get everything you want. Well, I heard it all and more. I thought of “Beyond the Pretty Face” eight years ago when I was told, “Do you realize how pretty you are? I’m positive you get everything you want in life with that pretty face of yours.” If I were you, I would just rely on my beauty in life. I’m sure that’s how you’ve gotten where you are in life and gained the success you have. Throughout my life, I have been told I have a pretty face or that I’m extremely stunning. Despite the flattery in these remarks, it has always disturbed me that some people attribute my success in life to my outer beauty. People mistakenly believe that the things I have in life or how I have advanced in my career are because I hold myself to society’s ideals of beauty. Incorrect.

In 2015, I followed my heart, making “Beyond the Pretty Face” a reality. For women of all ages, I decided to create a movement/brand that would genuinely redefine what beauty is. My mission is to let women know that beauty is no longer just a physical attribute. Instead, it is about looking beyond physical attributes and stereotypes as a way to define beauty and, better yet, utilizing self-evaluation as a source of empowerment. Working with women of all walks of life, all faces that bring together all cultures and all women. It’s time to break and redefine the stereotypes and stigmas that society has created for beauty, and I’m doing that one day at a time.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
While life may present obstacles, taking full control and dedicating oneself wholeheartedly to a task can make it smooth and almost effortless, a practice I engage in from morning till night. Our journey of doing what we love, inspiring others, and awakening hearts has been truly incredible, as we pour our 100% into every endeavor, serving as a beautiful reminder that even the smallest acts done with love can profoundly impact lives, exemplified by Beyond the Pretty Face’s transformative work changing and saving lives nationwide.

As you know, we’re big fans of Beyond the Pretty Face . For our readers who might not be as familiar what can you tell them about the brand?
My mother has always taught me that beauty goes beyond someone’s physical attributes. More importantly, a person’s outward beauty should not be the only asset she relies on. These inspiring life lessons led me to an immense amount of self-reflection about what my definition of beauty should be. With an awakened mindset, I decided to redefine the meaning of beauty for women of all ages; thus, “beyond the pretty face” was created. With Beyond the Pretty Face, I am truly equipping women with the necessary tools, resources, and opportunities to enhance women’s sense of self-worth, their ability to determine their own choices, and their right to influence social change for themselves and others. This concept of “redefining the meaning of beauty” goes beyond simply providing women with basic rights and opportunities; it focuses on enabling them to develop their own skills, knowledge, and self-confidence to achieve their goals and contribute to their communities. Our services include 1 on 1 Zoom/Skype lessons, school integration, personal mentorship, workshops, monthly and weekly seminars, a brand ambassador program, and worksheets that are customized to meet cultural and regional needs for all states and internationally.

Our CEO and Founder, Shelby Brown, has used her travels around the world to utilize personal mentoring through conferences on how to cultivate confidence and redefine the meaning of beauty with her brand Beyond the Pretty Face. Through her experiences with traveling and mentoring women around the world, she has ignited within her a deep understanding of the challenges faced by women. Together, she’s created a legacy that extends far beyond beauty, and she’s just getting started!

What sets us apart from others is that we have been able to redefine and dispel the stigmas and misconceptions society has constructed about our beauty over the last nine years. From our international workshops that have been to 10 international locations to our Zoom meetings and worksheets that cultivate confidence. Beyond the Pretty Face collaborates with organizations like the National ACHI Women Support Women Foundation, Women in Power Organization, schools all over the world, and numerous companies to empower women all over the globe. In 2022, we celebrated the 7-year anniversary of Beyond the Pretty Face and introduced the new brand ambassador program for state and international representatives. In 2023, we were honored to have a proclamation for “Beyond the Pretty Day” for the state of Georgia in the town of Columbus on July 7th, 2023. Last year, we were honored to have a proclamation for “Beyond the Pretty Face Day” for the state of North Carolina in the town of Charlotte on June 22, 2024. This year we were on a mission to continue to keep showing others how to look beyond physical attributes and stereotypes as a way to define beauty and, better yet, how to utilize self-evaluation as a source of empowerment! To achieve this goal, we created an inspirational affirmation coloring book called “Beyond the Pretty Face: A Coloring Book with Affirmations for Confidence, Self-Love, and Redefining the Meaning of Beauty” for all women that has been launched across Amazon and 4 global women’s empowerment programs that will reach over 10,000 women in 12 countries, sharing the importance of confidence, self-love, knowing your worth, and teaching you to love your own standard of beauty.

We are most proud of the fact that we continue to grow and expand all across the world, truly changing and saving lives. We envision a future where the ‘Beyond the Pretty Face’ brand reaches an unprecedented global scale, with state and international ambassadors representing its message in every corner of the world.

If you had to, what characteristic of yours would you give the most credit to?
Loyalty and keeping in touch with clients and fostering that brand loyalty are most important to our success. As the CEO and Founder, we want you to feel valued. We keep in touch with our ambassadors and clients weekly, monthly, and yearly. Social media is one of our main sources for engaging with our audiences. We make you feel valued as individuals through our personal 1-on-1 lessons/workshops, our hands-on activities, and our personal Zoom Mentor calls. Not a day goes by that we aren’t “refining the meaning of beauty.” 

Contact Info:

• Website: https://www.theshelbybrown.com/beyondtheprettyface
• Instagram: beyondtheprettyface_