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Life & Work with Alexandra Williams

Today we’d like to introduce you to Alexandra Williams.

Hi Alexandra, please kick things off for us with an introduction to yourself and your story.
I have always had a camera in my hand, ever since I was little. My dad was always big into photography so I always got to play around and eventually, I started doing shoots on my own. It would mostly be selfies or me with my friends, but it always felt so cool to capture a moment. I went to school to pursue filmmaking but then had to come back home to help out with my family. I worked retail for five years, then I started at a desk job. I had done a boudoir shoot for my wedding and it reignited the passion I always had for photography as well as my self-love journey. While at my 9-5, I would listen to creative entrepreneur podcasts about other photographers and I thought to myself, could I really do this? So I started doing whatever I could- family sessions, couples sessions until I came back to boudoir. I soon fell in love and found my niche in the photography world, creating provocative portraits that empower and heal.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The journey is the best part! It hasn’t always been easy, but starting out not knowing exactly what I wanted to do as a photographer helped me find what I do and don’t love. It’s so important to go out and play. Sometimes we get so caught up comparing our work to others we forget to pave a path of our own. I think it’s vital as an artist to play and experiment with what you’re capable of. I’m still learning and will never stop! I think it’s an ongoing process but I love every part of it.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I specialize in portraiture, mainly boudoir and editorial. I’m well known for my provocative images that empower and inspire other womxn to fully embrace and love their bodies. I’m so proud of myself for continuing to find my voice and encouraging others to find their own too. I absolutely love the art community here in Raleigh and have met so many good friends who have helped me grow as an artist.

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
I think the industry is for sure more demanding, you have to be able to do it all. Photo, video, graphic design – you name it! It’s hard to keep up and discourages a lot of people, but as long as you have the heart for it, you just need to show up in ways that you can. You don’t have to do it all but really focus and hone in on your specific craft. I’ve seen so many artists emerging from simply playing around- stop giving yourself limits. I would like to see the industry keep going in the direction of art first vs content, but social media is constantly changing.

Pricing:

  • Portraits $300
  • Boudoir Sessions $555

Contact Info:

  • Email: info@apw-media.com
  • Website: apw-media.com
  • Instagram: @apwmedia

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