Today we’d like to introduce you to Morre`.
Hi Morre`, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
The Beginning:
I started Hope Stone Home Care Services in 2020 with a mission to provide compassionate, personalized care that allows people of all ages to live with dignity in their own homes. My inspiration came from personal experience as a mother advocating for my daughter Madison. My daughter has complex medical needs, which taught me firsthand how to coordinate care, advocate within the healthcare system, and support families managing challenging situations. I saw the gaps in our system and knew I could build something better.
The Journey:
I brought over 20 years of banking and financial services experience to the table, but it was my hands-on caregiving experience that truly shaped Hope Stone. I witnessed families struggling to find reliable, quality care across all ages from children who require specialized care coordination to young adults with developmental disabilities to seniors wanting to age in place. Starting during 2020 had its challenges, but it reinforced why this work matters.
Where We Are Today:
Hope Stone is now a fully licensed agency serving 13 counties across the Charlotte metro area. What makes us unique is our ability to serve clients across all age ranges, pediatrics to seniors, with specialized expertise in complex care requirements, behavioral health, intellectual and developmental disabilities, and dementia care.
I’m a Certified Dementia Practitioner and serve on an advisory board at Boston Children’s Hospital. We’ve expanded to include North Carolina’s Behavioral Health and I/DD Tailored Plans, allowing us to serve diverse populations with complex needs.
What Drives Me:
We don’t just assign caregivers; we carefully match them based on personality and compatibility. We train our team to truly make life easier for clients and families. Having been a caregiver myself, I know what families need and deserve.
Running Hope Stone is a calling. I’m also pursuing my MSc in Business Management because I believe in continuous growth. My goal is building a sustainable business that serves our community for years to come while raising the standard for home care across all ages.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Definitely not smooth, but the challenges have made Hope Stone stronger.
Starting During a Pandemic:
Launching in 2020 meant navigating COVID-19 from day one. Families were terrified to let anyone into their homes, yet they desperately needed care. We had to build trust during an incredibly uncertain time while implementing rigorous safety protocols and managing constantly changing regulations.
The Caregiver Challenge:
Finding and retaining quality caregivers is one of the toughest aspects of this industry. Caregiving is demanding, often undervalued work. I’ve had to learn how to recruit the right people, train them well, and create an environment where they feel supported and appreciated, because when caregivers feel valued, clients receive better care.
Wearing Every Hat:
As a small business owner, especially in the beginning, I was everything recruiter, scheduler, billing department, compliance officer, and crisis manager. There were many late nights and moments of exhaustion. Learning to delegate and build systems has been crucial, but it’s taken time.
Navigating Bureaucracy:
The regulatory and insurance landscape in healthcare is complex. Between state licensing requirements, Medicaid programs, credentialing processes, and compliance standards, there’s been a steep learning curve. I’ve had to become an expert in areas I never imagined while running the business.
Balancing Personal and Professional:
Running Hope Stone while being a mother to a daughter with complex care needs has required careful balance. There have been times when everything hit at once, and I’ve had to dig deep to keep all the pieces moving.
The Emotional Weight:
This work is deeply personal. When clients struggle, when families are in crisis, when things don’t go as planned, I feel it. Learning to care deeply while also maintaining healthy boundaries has been an ongoing journey.
What I’ve Learned:
Every challenge has taught me something valuable. The pandemic taught me resilience and adaptability. Staffing challenges taught me the importance of culture and appreciation. Bureaucratic hurdles taught me patience and attention to detail. And the emotional weight taught me that sustainable compassion requires self-care.
The struggles have made me a better business owner and a more empathetic care provider. I wouldn’t change the journey because it’s shaped Hope Stone into what it is today, a business built not just on skills, but on hard-won wisdom and genuine understanding of what families need.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
At Hope Stone Home Care Services, we provide non-medical personal care services that allow people of all ages to live independently and safely in their own homes. But what truly defines our work goes beyond the services we provide. It’s about how we provide them and who we serve.
Our Specialty:
What sets Hope Stone apart is our ability to serve clients across the entire age spectrum, from children to seniors, with genuinely personalized care. Many home care agencies focus exclusively on elderly clients, but we’ve built expertise in pediatric care, support for young adults and middle-aged individuals with intellectual and developmental disabilities, behavioral health needs, and dementia care for seniors.
This versatility comes from my personal experience. I understand what families need when traditional healthcare systems fall short.
What We’re Known For:
We’re known for our thoughtful caregiver matching process. We don’t just assign the first available person. We carefully match caregivers with clients based on personality, experience, and compatibility. This intentional approach creates stronger relationships and better outcomes, especially for clients with complex needs who benefit from consistency and genuine connection.
We’re also known for going beyond basic tasks. Our caregivers are trained to support physical therapy exercises, reinforce speech therapy goals, assist with occupational therapy objectives, and truly become partners in each client’s care journey.
We work as an extension of the healthcare team, not just as a service provider.
What I’m Most Proud Of:
I’m proud that we’ve maintained our commitment to quality and personalization while growing to serve 13 counties. Many agencies sacrifice personal touch for scale, but we’ve proven you can do both.
I’m also proud of our caregivers. I’ve built a team that genuinely cares, people who see this as more than a job. When I hear from families about how our caregivers have become like family, or when I see a caregiver go above and beyond without being asked, that’s when I know we’re fulfilling our mission.
And honestly, I’m proud that Hope Stone exists at all. Starting a business during a pandemic while managing my own family’s complex needs wasn’t easy, but we’ve not only survived, but we’ve also thrived and made a real difference in our community.
What Sets Us Apart:
Experience and Expertise: My 20+ years in banking and finance combined with my Certified Dementia Practitioner credential and hands-on caregiving experience gives Hope Stone a unique foundation. I understand both the business operations side and the deeply personal care side.
Whole-Family Approach: We don’t just care for the client; we support the entire family. As someone who’s been the exhausted family caregiver, I know what it’s like. Our goal is to make life easier for everyone, reduce caregiver burden, and provide peace of mind.
Flexibility and Responsiveness: As a locally owned agency, we can be nimble and responsive in ways larger corporate agencies can’t. When a family has a unique need or a situation requires creative problem-solving, we can make it happen.
Values-Driven Care: This isn’t just a business for me, it’s a calling. Every decision we make is filtered through one question: “Is this what’s best for the client and their family?” That values-driven approach shows up in everything from how we hire to how we train to how we respond when challenges arise.
At the end of the day, Hope Stone exists because I saw a gap in our healthcare system and knew I could fill it. We’re not trying to be the biggest home care agency in North Carolina. We’re trying to be the best at what we do: providing compassionate, personalized care that genuinely improves lives, one family at a time.
What matters most to you?
What matters most to me is dignity. Every person, regardless of age or ability, deserves to live with dignity, independence, and respect in their own home.
I’ve seen what happens when people lose that. When a senior feels like a burden to their family. When a parent with a disabled child can’t find reliable help and has to sacrifice their career. When someone’s care becomes transactional rather than compassionate.
Hope Stone exists to restore that dignity. Whether it’s a child who needs consistent, nurturing support to thrive, or a senior who just wants to age in the home they’ve lived in for 40 years, everyone deserves care that honors who they are as a person, not just what they need help with.
That’s why I do this work. Dignity isn’t a luxury. It’s a fundamental right, and it’s what drives every decision I make at Hope Stone.
Contact Info:
- Website: https://hopestoneservices.com/
