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Meet Bina Thakkar of 99koz Digital Services Inc.

Today we’d like to introduce you to Bina Thakkar.

Bina Thakkar

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My story started a long way from Raleigh – I began my career as an independent consultant in Mumbai, India, doing everything from developing accounting and payroll software to creating graphics for retail packaging to teaching computers and software to corporate clients, individuals, and special needs youth in English and regional languages. I loved the variety and the direct impact I could see.

I moved to the US in 1999, and after building a 30-year career in corporate technology – eventually managing complex systems and leading teams through digital transformations – I hit a wall. From the outside, everything looked successful. But inside? I was burned out, executing brilliantly on someone else’s vision instead of my own.

Post pandemic I gave myself permission to pause. I took an intentional break – traveled to visit family and friends in the US, India, and Singapore, took AI and business courses, and spent a lot of time pursuing spirituality, yoga, and meditation. I needed to reset before I could reinvent.

That’s when my life mantra crystallized: “<i>Live with intention, grow through reinvention, and lead with heart.</i>”

I moved to the Raleigh-Durham area in 2006 for a software programming job at GSK in Research Triangle Park. My friends in <span class=”recall-entity-class” recall-entity-id=”2f5f7894-2111-474d-be3c-1b63bde7d71e” id=”rab-highlight-tutorial-id” style=”z-index: 6; position: relative;”>New Jersey</span> made fun of me, saying, “You’re moving to the boonies! They don’t have enough Starbucks or Dunkin’ Donuts, and there’s no nightlife!” But honestly? I fell in love with the quiet, enriched lifestyle here. I love that everywhere I need to go is about 20 minutes away. I love walking, hiking and the outdoor life. Most of all, I love the sense of community – I grew up like that, and I always strive to build community and support systems wherever I go.

After years in corporate, I realized I had all this expertise but wasn’t using it to create something meaningful. That’s how my current entrepreneurship journey started. Today, I help scaling businesses adopt AI strategically – my philosophy is simple: clarity before tools. Most companies think they need tools; they actually need their workflows redesigned first.

What I love most is the range. One day I’m working with a COO optimizing operations for a mid-sized company. The next day, I’m teaching seniors how to use AI to manage their medications or write emails to their grandkids. Both fill my cup.

I live in a 55+ community now, and every day I’m inspired by the people around me – their journeys, struggles, enthusiasm for life, perseverance, and grit. I’m the “third parent” to my niece here in the US, and I have a close friend whose home is my second home – her parents joke that they were forced to adopt me.

I’ve been volunteering with ekal.org’s Raleigh chapter for 14+ years and mentor their youth chapter. I’m deeply spiritually inclined and part of local meditation and yoga communities. For me, building meaningful relationships and supporting each other isn’t just personal – it’s how I approach my business too.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Smooth? Not even close. The hardest part wasn’t leaving corporate – it was letting go of the identity that came with it. For 30 years, my title gave me credibility. When someone asked what I did, I had a clean answer. Suddenly, I was starting from scratch, and the voice in my head kept asking: “Who are you to do this?”

The practical struggles were real, too. I went from a steady paycheck to an inconsistent income. Some months were great. Others? I wondered if I’d made a terrible mistake. Building a consulting business from zero – no client list, no systems, almost no lead flow at the beginning – felt like trying to build a plane while flying it.

And let’s be honest about being a woman in the AI space. I’d walk into rooms where I was often the only woman, sometimes the only person of color. I just didn’t fit the mental picture of stereotypes. We need more women in tech and AI.

The loneliness surprised me most. In corporate, I had built-in collaboration, team meetings, and hallway conversations. As a solopreneur? Some days it’s just me and my laptop. That’s when I realized how crucial (in addition to my family) my community is – my neighbors, my Ekal family, my meditation group, my “adopted” family, and my mentors. They became my sounding board and support system.

Every struggle taught me something. The imposter syndrome? It pushed me to get better, sharper, more credible. The inconsistent income? It taught me to value relationships over transactions – my best clients come from genuine connection, not cold outreach. The loneliness? It reminded me why I built community-first habits in the first place.

The road hasn’t been smooth, but it’s been mine. And honestly? I’d rather have the bumpy road I chose than a smooth highway I didn’t.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
My AI consulting practice (https://binathakkar.com) is built on a simple belief: to help people adopt AI strategically and responsibly. Think of me as a translator between your business problems and technology solutions. You don’t need to know what AI tools exist – that’s my job. You just need to be honest about what’s broken, what’s frustrating, and what’s taking too long.

Here’s what sets me apart: I’m vendor-agnostic and work primarily with mid-market companies where operations leaders feel pressure to “do something with AI” but don’t know where to start. I guide them through my consulting framework – a six-phase journey from clarity and discovery to implementation and team enablement.

Here’s a real example. A small business owner drowning in appointment scheduling asked, “Why should I spend money on AI?”. I flipped the question: “You’re not spending money on AI. You’re buying back time.” They were spending an hour daily managing appointments – 20 hours a month. With an AI assistant handling calls, they could serve 15+ more clients monthly. Post implementation, the technology paid for itself and generated new revenue.

My client roster looks unusual – executives at established companies ready for their next chapter alongside seniors learning to write their life stories for posterity. But they’re asking the same fundamental question: “How do I make technology work for me instead of feeling left behind by it?” The scale is different, but the human need is the same.

Actually, my first seniors workshop taught me something unexpected. I don’t consider myself a proficient speaker, but they gave me feedback that I was engaging and approachable. It wasn’t about polish – it was about connection, and they felt that.

I work with a network of trusted affiliates and partners locally and through the Industry Rockstar community, whose training helped me build the foundations and frameworks I use today.

Here’s my philosophy: I emphasize systems first. Before we talk about AI tools, we talk about your operational foundation. Are your workflows documented? Do you know where your bottlenecks are? And critically: are you thinking about responsible AI from day one? Can you explain how your AI makes decisions to your customers? Do you know what data it’s using and how it’s protected? If you’re not building with transparency and accountability from the start, you’re not just risking inefficiency – you’re risking your reputation.

If you’re feeling overwhelmed by the noise surrounding AI or unsure about where to begin, I’m here to help. Learn more at <b>https://binathakkar.com</b> or reach out on LinkedIn: linkedin.com/in/bina-thakkar or book a free AI Clarity Call via the website – no pitch, just honest conversation about whether AI makes sense for your business right now.

Can you talk to us a bit about happiness and what makes you happy?
Genuine <b>connection</b> makes me happy. Whether it’s hearing my neighbors’ life stories or watching a client’s face light up when something finally clicks – those moments of real human connection energize me.

I live for the “<b>aha moment</b>.” When someone shifts from “I can’t do this” to “Oh, I can do this!” – whether it’s a business owner realizing they don’t need to fear technology or a young person I’m mentoring discovering their own capability and leadership – that transformation is pure joy.

<b>Community</b> grounds me. My family and friends, my volunteering family, my meditation and yoga circles – these relationships remind me that success isn’t just what you accomplish; it’s who you become and who you surround yourself with.

<b>Nature</b> resets me. Hiking trails, traveling to new places, just being outdoors – that’s where I breathe deepest. After decades of fluorescent lights and conference rooms, green spaces feel like medicine.

And honestly? <b>Living in alignment</b>. I spent too many years executing brilliantly on someone else’s vision. Now I wake up and choose work that matters, relationships that nourish me, and a pace that honors my rhythm. That alignment – when <i>what I do</i><b> </b>matches <i>who I am</i> – that’s everything.

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