Today we’d like to introduce you to LaMonique Hamilton.
Hi LaMonique, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I’m a writer, producer, and entrepreneur from eastern North Carolina who has spent my career helping people tell stories that matter.
I started in journalism and communications, working across media, advocacy, and digital storytelling before moving into large-scale content production. Over the years, I’ve had the opportunity to lead communications campaigns, produce documentaries, work in political and nonprofit spaces, and help build global creator operations for one of the largest YouTube channels in the world.
Along the way, I realized that the thread connecting everything I’ve done is storytelling, whether through film, books, podcasts, live experiences, or community-building.
Today, I’m the Founder and CEO of Centre Creative Company, a multimedia storytelling studio focused on amplifying culture-shifting voices. I’m also the author of Shift: Essays from a Woman in Progress, a collection of essays about navigating life’s transitions, reinvention, grief, purpose, and growth.
At this stage of my career, I’m focused on building projects that sit at the intersection of culture, community, and impact. That includes documentary films, live experiences, creative development programs, and the growing Welcome to Your Shift movement, which encourages people to embrace change as an opportunity for transformation.
The journey hasn’t been linear, but every chapter—from journalism to production to entrepreneurship—has reinforced the same belief: stories have the power to change how we see ourselves and what’s possible for our lives.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It definitely hasn’t been a smooth road.
One of the biggest challenges has been learning to reinvent myself multiple times. Every time I felt like I had figured things out, life or my career would require me to evolve again. I’ve worked in journalism, communications, advocacy, digital media, film production, and entrepreneurship, and each transition required me to let go of an old identity before the next one was fully formed.
Entrepreneurship has brought its own set of challenges. Building a business requires a level of faith, resilience, and patience that isn’t always visible from the outside. There have been seasons of incredible opportunity and seasons of uncertainty, including the one I’m navigating now as I continue to build my company and creative projects.
I’ve also had to learn that success doesn’t protect you from setbacks. You can have impressive titles, awards, and accomplishments and still find yourself facing difficult decisions, financial challenges, or moments of self-doubt.
What has carried me through is my belief in storytelling, my commitment to meaningful work, and my willingness to keep moving forward even when the path isn’t completely clear. Looking back, many of the challenges that felt like detours were actually preparing me for the work I’m doing today.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I describe myself as a storyteller first and foremost. Whether I’m producing a documentary, writing a book, developing a podcast, or creating a live experience, I’m interested in stories that help people see themselves—and each other—more clearly.
Through Centre Creative Company, I develop projects that sit at the intersection of culture, community, and impact. My work spans books, film, podcasts, live events, and creative strategy, but the common thread is elevating voices and experiences that are often overlooked or underserved.
What I’m most proud of isn’t any single title or accomplishment; it’s the ability to move between worlds. I’ve worked with grassroots organizers, global creators, nonprofit leaders, artists, entrepreneurs, and major brands, and I’ve learned how to translate stories in a way that connects people across backgrounds and experiences.
What sets me apart is that I don’t see storytelling as content. I see it as infrastructure. Stories shape culture, influence decisions, preserve history, and create opportunities for connection and change. Whether I’m producing a documentary, writing an essay, or building a community experience like Welcome to Your Shift (www.welcometoyourshift.com), my goal is the same: create work that leaves people feeling seen, challenged, and inspired to move forward.
We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
Most people know me as a producer, strategist, entrepreneur, or author, but what they may not know is that I grew up in the funeral business.
My family’s funeral home was a central part of my childhood, and I think it shaped me more than I realized at the time. Being exposed to grief, legacy, community, and the stories people leave behind gave me an early understanding that life is fragile and that every person has a story worth preserving.
Looking back, I can see how that experience influenced nearly everything I do today. Whether I’m writing a book, producing a documentary, or helping someone tell their story, I’m ultimately interested in what people leave behind and how their lives impact others.
Contact Info:
- Website: https://www.welcometoyourshift.com
- Instagram: https://www.instagram.com/iamlamonique
- Facebook: https://www.facebook.com/lamonique.hamilton
- LinkedIn: https://www.linkedin.com/in/lamonique-hamilton-519b7315
- Other: https://www.centrecreative.co
