Meet Michelle Doeffinger of Triangle Social Media

Today we’d like to introduce you to Michelle Doeffinger.

Michelle, we appreciate you taking the time to share your story with us today. Where does your story begin?
I started my business in 2011 by volunteering in social media management for several organizations and ministries, which gave me experience and connections to my community. It also began to build my brand as I considered turning my volunteerism into a business.

I began volunteering for several organizations doing their social media and discovered that I enjoyed it. As time went on, I considered what I might do as my youngest of four children graduated from homeschooling. I decided to turn my volunteerism into a business. That was in 2017 when I became official. I have now been in business for five years. December 2022 was my five-year anniversary.

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Covid changed things for a lot of people, and there were unfortunate stories of businesses closing their doors. However, I saw an uptick in some other industries, and my own business saw a lot of changes as I served those businesses. The main change was a huge improvement for everyone’s brand doing videos. I began doing a lot more live and recorded videos on social media platforms, which helped to keep my brand active and thriving and always providing value. It also connected me with more people. Intern, I have been and always do encourage my clients and others to share videos because it’s the best way for people to understand their brand and personal connection. So, it was a permanent pivot.

I believe the strongest action I have taken in my business that has made the biggest impact on my brand is very simple. Offering value. Giving shout-outs. Interviewing business owners. Offering social media tips regularly through video and regular posts. Offer value, build your reputation, and give people more of a know-like-trust factor. It’s indirect marketing because I honestly enjoy sharing and giving. But it does pay back because it builds my reputation and authority in my industry.

Thanks – so, what else should our readers know about Triangle Social Media?
My agency in downtown Raleigh, NC, supports business owners anywhere! (Triangle Social Media is veteran-owned, woman-owned, Latino-owned.) 

Services offered: 

🌸 Social Media Management 

🌸 Social Media Tune-ups 

🌸 Social Media Coaching Club 

🌸 Paid Advertising and Organic Strategies 

🌸 Events, Workshops, Tips & more🎉 

We help businesses strategize, optimize, and navigate social media! We can manage your social media marketing for you, along with you, or help empower you to do it better yourself! 

We offer Social Media Management Packages to grow your business 

“We all need to market our businesses on social media, but sometimes it can be a struggle! Let’s talk about your social media platforms and how to best utilize them to promote your brand, expand your network, build your confidence, and grow your business!” – Michelle Doeffinger 

How do you think about luck?
I don’t believe in luck. I believe in God’s timing, direction, and blessing. I also know that hard work, grit, and perseverance bring “luck”.

Contact Info:

• Website: https://trianglesocialmedia.com/
• Instagram: https://www.instagram.com/trianglesocialmedia
• Facebook: https://www.facebook.com/TriangleSocialMediaM
• Linkedin: https://www.linkedin.com/company/triangle-social-media/
• Twitter: https://twitter.com/TriangleSocialM
• Youtube: https://www.youtube.com/@trianglesocialmedia/
• Yelp: https://www.yelp.com/biz/triangle-social-media-raleigh-2
• SoundCloud: https://soundcloud.com/michelle-dodge-doeffinger/sounds-from-monday-night-2
• Other: https://www.tiktok.com/@trianglesocialmedia