Meet Nick Quintero of Workweek Lunch

Today we’d like to introduce you to Nick Quintero.

Hi Nick, so excited to have you with us today. What can you tell us about your story?
Hello! My name is Nick Quintero and I own Meal Prep on Fleek, Easy Meal Prep Recipes, and Workweek Lunch—brands that have revolutionized the way people approach meal preparation. Since embarking on my own meal prep journey over nine years ago, I’ve been dedicated to teaching and inspiring others to meal prep through comprehensive guides, videos, courses, and resources.

In 2015, I co-founded Meal Prep on Fleek, a brand that I later took full ownership of in 2022 after successfully licensing it to a CPG manufacturer. My journey continued as I started the Instagram account Easy Meal Prep Recipes in 2017, which now commands an audience of over a million across various platforms, thanks to engaging content and practical, under-45-minute recipes.

I acquired Workweek Lunch in 2023, an established meal planning platform that further expanded my reach and impact in the meal prep community.

Through my social media channels, which collectively reach millions each month, I strive to make meal prep accessible, enjoyable, and part of a sustainable lifestyle. Whether you’re looking for quick recipe ideas or a full meal planning system, I’m here to support your journey toward healthier eating habits without compromising on flavor or time.

We all face challenges, but looking back would you describe it as a relatively smooth road?
The journey of building and growing Meal Prep on Fleek, Easy Meal Prep Recipes, and Workweek Lunch has definitely been an adventure, with its fair share of challenges. Having never been in the media space before, I had to learn the ins and outs through a lot of trial and error.

For example, if you spend any amount of time on social media, you’ll probably see 100 videos about “how to grow a social media audience” or “how to take your video views from 200 to 2 million.” Growth and engagement are always moving targets, and I’ve experienced seasons of both growth and decline. Overcoming the frustration has been a battle of will in itself.

Another challenge, or learning opportunity as I like to refer to them, includes navigating business partnerships, especially when it came to negotiating the buyout of a business partner and managing complex royalty agreements. These steps were crucial for steering the future direction and ensuring the sustainability of the businesses. Both were profitable, but I can’t help but wonder if things would have been different if I had more experience or different advisors in my corner.

The process of brand licensing, particularly for Meal Prep on Fleek with a consumer packaged goods manufacturer, involved navigating complex legal and business considerations. This required careful planning to maintain the brand’s integrity while managing the financial aspects of royalty deals.

Overall, while the road has had its bumps, these challenges have also been incredible opportunities for growth, helping refine business and improving my the ability to navigate the complexities of the digital and culinary worlds. I still have a long way to go…

Thanks – so what else should our readers know about Workweek Lunch?
One of the reasons I’m so passionate about meal prep is because of the results I saw in my own life, which opened up my desire to cook more, providing me with an appreciation for food, and creating all sorts of optimizations in my life. When I was presented with the opportunity to purchase Workweek Lunch, I could immediately tell that this was a tool I needed in my toolbelt.

Workweek Lunch is a platform dedicated to transforming how people approach meal prep and healthy eating during the busy workweek. Our mission is to make meal prep practical, enjoyable, and accessible for everyone, regardless of their cooking skills or dietary preferences. We specialize in creating simple, delicious, and quick recipes that can be prepared in advance to save time, reduce stress, and ensure you have nourishing meals ready to go.

What sets Workweek Lunch apart is our dedication to real-life meal prep solutions. We don’t just offer recipes; we provide a comprehensive meal planning service. This includes weekly meal plans, detailed grocery lists, and step-by-step preparation guides, all tailored to minimize kitchen time and maximize flavor and nutrition. Our content is specifically designed to support those who want to eat healthily but struggle with time constraints and meal variety.

Brand-wise, I am most proud of our community-driven approach. Workweek Lunch isn’t just a meal plan subscription; it’s a community of like-minded individuals who support and inspire each other to maintain healthy eating habits despite hectic schedules. We emphasize an intuitive eating approach, steering clear of weight-loss/diet messaging to focus on productivity and enjoyment in eating.

For our readers, I want you to know that Workweek Lunch is here to support your meal prep experience. Whether you’re a busy professional, a student, or someone simply looking to streamline their meals, we offer tools and resources that cater to diverse needs and lifestyles. Our services are designed to help you save money, reduce food waste, and enjoy a variety of meals that keep you excited about your food choices throughout the week.

Can you tell us more about what you were like growing up?
Growing up, I faced several challenges that shaped who I am today. I was raised by a single mom in a poor neighborhood, where I was often made fun of because of my weight. This led to a lot of insecurities early on. Despite this, I always tried to stay open and sociable, playing with neighborhood kids and maintaining a few close friendships.

From a young age, I had a strong entrepreneurial spirit, always eager to explore new ideas and opportunities, even though some were… well, not so great. My interests were diverse—I had a passion for cars, a desire to travel, and a love for electronic dance music (EDM). In fact, for several years, I was a rave DJ, an exciting part of my life that allowed me to connect with people through music and shared experiences. Looking back, the rave community was also one of the most welcoming communities I could find. It lacked much of the negativity I faced elsewhere, which I think is what drew me in.

Pricing:

• WWL Starter Plan – $9/month
• WWL Pro Plan – $12/month
• WWL Lifetime Plan – $199

Contact Info:

• Website: https://workweeklunch.com/
• Instagram: https://www.instagram.com/workweeklunch/
• Facebook: https://www.facebook.com/workweeklunches
• Youtube: https://www.youtube.com/@WorkweekLunch