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Meet Sarah Madras

Today we’d like to introduce you to Sarah Madras.

Hi Sarah, we’d love for you to start by introducing yourself.
I grew up in Florida, but it never felt like home to me. The weather was great and spending my childhood swimming in our backyard pool was blissful, yet I was never at home there. As soon as I graduated college, I was outta there! Peace Out, Florida! It was just me, my 6-pound dog, and a Uhaul off to beautiful North Carolina. I didn’t know a single soul before I moved here, got lost more times than I can count. That first fall with the leaves changing of the deep warmth of amber, burnt orange, mahogany reds, and intense yellows I immediately knew I found home. Less than two years later, I started my own business. It was out of need more than desire. A need to find a work home that was a benchmark for clients to experience safe, ethical, nonjudgmental, and clinically sound services and for fellow therapists to be treated with respect, value, and appreciation. They say when you can’t find what you need, then create it yourself so that’s exactly what I did. I created the business I wanted for myself and others because I couldn’t find it anywhere else. When I started my business, I was 25 years old and single. The business was like a first child and it evolved and grew with me throughout the different seasons of my life. As I bought my first home, got married, had two children, and expanded the team over the last 15+ years. The freedom and flexibility that was born from owning the business allowed me to be a full-time stay at home mom to both of our boys. Early years of an infant sleeping in a carrier on my chest while I submitted billing, completed paperwork, and processed payroll for the business.

Naptimes were critical time to manage the business while my little ones slept, then having two-hours in the early evening to see clients in the office, and be home in time for their bathtime, bedtime snuggles in the chair while reading them a book, and kisses and hugs goodnight. It is the gift of time, memories, and connection that my business and my absolutely extraordinary team give me. It’s the greatest gift I unknowingly gave myself all those years ago when I decided to build what I needed for myself and others. Then after years of clients telling me; “If only I had learned these skills 20-years ago my life would have been so much easier.” and “Can you please come to teach these skills at my work?”, I finally listened and took the leap into working within organizations and businesses to help them create what they are needing and missing, which is brave leaders and courageous cultures in the workplace. Just like I outgrew FL and stepped into a new place that felt like home, I outgrown being a therapist and stepped into a bee place of my bigger purpose by launching my second business as a Certified Dare to Lead™ Facilitator (based on the research of Brené Brown). Again, it felt like the Batsignal was light up and I had to take the leap to answer the call to courage. Thankfully, combining my roots in therapy and business experience feels like I’m home again – exactly where I belong.

We all face challenges, but looking back would you describe it as a relatively smooth road?
The biggest struggles along the way were always at the beginning. That’s how it is with first times though. You’ve got the holy heck first-time phase, the messy middle phase, and then the revolution where we get to write for ourselves how we want the story to end. The beginning of building the counseling center the struggle was trying to do it all on my own. Seeing clients, marketing to get new clients, cleaning the office, website, paperwork, oh the endless list of to dos. It wasn’t until I actually STOPPED trying to do it all on my own that my business had a breakthrough and made traction instead of distraction from busyness. Enter Superhero Dad to the rescue!!!! My dad was retired and came to visit for two weeks. Each day he would take flyers and gift baskets to doctor’s offices and tell them all about the amazing therapist who just opened a new practice in the area. I mean who better to sell my services with more pride, love, and enthusiasm than my own dad.

He was able to do in two weeks what would have taken me all year on my own. The struggle during the messy middle was finding that harmonious place of motherhood and career. Overcoming the guilt of pushing the swing with one hand while returning an email on my phone with the other. Again, if I would have learned early to STOP trying to do it all on my own life would have been much smoother. It was in 2020 that I truly released the limiting belief that; “when we do it all on our own only then have we earned it.” It’s such crap really! We aren’t meant to do anything on our own. Life itself is not created on our own so why do we think we are supposed to DO life on our own. Nope, there’s no more of those lies in my head and I’m so grateful to now know the truth that everything is more enjoyable, filled with more ease, and more successful when I do it with others. Like my team, my husband, my family, and community. I choose ease over struggle now.

Appreciate you sharing that. What should we know about Sarah Madras Coaching?
Sarah Madras Coaching—what sets me apart is my education, experience, and expertise in therapy. When people talk I hear 5-levels deeper into the meaning of what they say, their unmet needs, and why they act the way they do. I truly see, get, and understand people and human dynamics. As far as what I do–I transform overwhelmed 6-figure hustlers into 7-figure leaders through the power of trustworthy, loyal, courageous teams. I do this through mindset mastery (re-wiring your brain) and courage skills (skill-building) in the areas of core values, trust, empathy, emotional intelligence, shame resiliency, rumbling with difficult conversations, vulnerability, and the ability to rise from setbacks. I’m known for being the person to step into the middle of conflict, navigate tough conversations, and equip people with the courage and confidence to be vulnerable, and understand themselves and others better so they can create connected teams and courageous cultures where armoring up to protect yourself isn’t needed nor rewarded.

Brand wise, I’m most proud of being ALL IN! I’m known for walking the walk and not just talking the talk.

What I want readers to know about my brand is that it is safe for you to be seen, speak your truth, and wrestle with difficult things together. That you are worthy simply because you exist, that I genuinely care deeply, and that this is the place where we celebrate the truth not perfection, pleasing, performing, or pretending. My services include 1:1, a year long group program called Daring Leadership Society, interactive speaking engagements, and Dare to Lead™ trainings inside businesses, organizations, town governments, law enforcement, and any arena where leaders value their people and want to invest in developing their potential.

What do you like best about our city? What do you like least?
I’m having a love affair with Holly Springs!!!! It’s my real-life Stars Hollow from the hit show Gilmore Girls. I love the small-town feel, the supportive community, and that it’s close to Raleigh for the best of both worlds. I love how when we walk into our favorite Italian restaurant (Mama Mia’s) that the owner always treats us like family. That people come together to help each other. That as a stay at home mom, I was able to walk to several parks, stores, and restaurants just by stepping out our front door. The cherry on top is how I can hear the sounds of nature and see the stars at night.

The only thing I dislike about Holly Springs is that as it grows, I fear it will lose that personal touch and connection with the people. That the community experience will dwindle. Like how when a business grows too fast their customer care and customer service declines because they don’t take the time to vet, hire, train, and the people they do have are overworked and burnt-out so they can’t keep up with it all and the first things to go is client interaction/care. My hope is that we always take the time to value each other and our town.

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Image Credits

Jenny Midgley Photography Tavian Deonte Photography BreneBrown.com

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