Today we’d like to introduce you to Tamika Riley.
Tamika, we appreciate you taking the time to share your story with us today. Where does your story begin?
Sincerely Yours Gifts & Treats started with a social media post of a salad suggested by my oldest daughter. It drew attention and locals requested to purchase with delivery.
From that day forward the menu increased to full plate sales for family & friends. New followers began asking for dessert options.
Dessert options blew up to event setups & decorations. I noticed there was a need for custom cakes. I was terrified to try cake decorating but those interested trusted and believed I could master it.
Custom cakes took off! My following increased. My exposure grew from the city limits to surrounding states. I removed food from the menu and focused on gift baskets and cakes.
2022 I took the opportunity to open a storefront that was once Gigi’s cupcakes. We spent a little over a year there serving the customers and meeting new people with the help of family & friends. I featured other local bakers to provide a safe space to network and market their products along side mine. The need for desserts is massive. There was no way I could do everything alone.
My family grew, my schedule was slammed, the demand was piling high non-stop. I made the decision to go back home to continue my business without being overwhelmed. I am able to continue my passion while balancing family & life.
I am a home based business that specializes in custom cakes, treats, and treat table setups. I love to be creative while maintaining a taste you won’t forget. Custom items are a luxury that I’m so grateful to be able to provide.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Work life balance can be a struggle when the demand is high. A lengthy menu full of options can become overwhelming to juggle. Balancing bills with a storefront and home can be a hassle if not managed properly. It’s important to manage your time and rest.
Can you tell our readers more about what you do and what you think sets you apart from others?
I am a cake artist that specializes in freestyled custom cakes made with buttercream. What sets me apart is my love for the craft and how I express it through relationships with customers. Purchasing from me is a whole experience from beginning to end. An order is far more than just a business transaction. It’s building memories of special moments.
So maybe we end on discussing what matters most to you and why?
Trust. Trust matters most to me. When a customer inquires about a cake for an event or a special moment it’s important that they trust my creativity to create something unique for them. Trust makes my job easier and less stressful. Art should be both fun & therapeutic.
Contact Info:
