Rising Stars: Meet Baily Rich of Wake Forest/Raleigh

Today we’d like to introduce you to Baily Rich.

Hi Baily, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I have worked in retail most of my life and thru the years, I had worked in every aspect of the business. Before starting Baily’s, I was working as the GM and buyer for a local boutique (dress), and started to see a gap in the market for a small batch, affordable, on-trend boutique for Women of my age. It was at this time (late 2019) that I started looking at retail spaces to launch my own boutique, but Covid hit and I quickly realized I had to pivot. I had read about boutique trucks in other parts of the country and started to research what it would entail to build out and operate a boutique truck myself, and in January 2020, I purchased a 1985 Chevy StepVan off Craiglist and began the renovations. My boyfriend, Jesse, is in construction and he was able to help me create the space you see now. I opened my boutique truck in August 2020, and travel around the Triangle region and beyond bringing the shopping right to your doorstep! I bring the truck to large events and festivals, charity events, breweries, pop-up markets, house parties…anywhere Women want to shop. With new arrivals each week, there is always something new to see and my customers really enjoy the unique experience of shopping on a boutique truck. Over time, many other local vendors and small business friends started reaching out with questions about mobile business operations, and I again saw a gap in the market and began offering mobile business build out services as a branch of Baily’s. Our first client was Needle & Thread, a local designer, who was looking for a mobile storefront to take to music festivals. We finished up his build out in October of last year and they are hitting the road in 2025! We offer 4 tiered packages of mobile storefront options to meet every budget, and I believe that every business is a great candidate to go mobile. It provides a way to take your goods and services right to your ideal client, broaden your reach, and requires much less overhead than a brick and mortar storefront. We are opening our schedule this Spring for 2 more build out customers and I am excited to help other businesses go mobile! In the meantime, you can still shop and book Baily’s boutique truck in the Triangle area.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
While we had a successful build out with my truck, it was a learning experience. We also ran into the issue of it being an old truck and I had to put more money into the mechanics than I first thought. When the boutique opened, I actually found I had no difficulties finding places to park and events to bring the truck to. Our area has so much going on, and Women were excited about this new concept! Also, I was a buyer in my previous job so I was familiar with how to buy inventory and I had those connections going into opening my truck. Three years in, I have found a good foundation and I am able to operate my year successfully knowing the best places to bring the truck and the styles and price points to carry. As I branch into building mobile store fronts for other business owners, the challenge has been getting the word out there and helping businesses understand the benefits of mobile store ownership.

Can you tell our readers more about what you do and what you think sets you apart from others?
Baily’s is a Women’s boutique on wheels offering a curated selection of affordable and on-trend clothing from the back of a fully remodeled Chevy Truck. Baily’s takes the hassle out of shopping and brings the boutique to you! We are the Raleigh areas premier mobile boutique. Baily’s is known for our unique shopping experience, brands that are unique to us, and quality Women’s clothing at an excellent price. I love seeing Women come in the truck, get excited about the experience, and feel amazing in what they purchase. Baily’s is also the only mobile storefront consultation and build out company in the area, offering 4 tiers of mobile storefront build outs to accommodate all budgets! After operating my boutique for going on 4 years, I am excited to offer this service and believe that any business can benefit from having a mobile storefront.

Can you share something surprising about yourself?
I am originally from New Hampshire, where all of my family is currently living. I came to Meredith College for school and never went back because I love the people and warm weather!

Pricing:

• Mobile storefront buildouts start at 5k
• Consultations are free

Contact Info:

• Website: www.shopbailys.com
• Instagram: https://www.instagram.com/shopbailys/
• Facebook: https://www.facebook.com/shopbailys