Celeste Dial shared their story and experiences with us recently and you can find our conversation below.
Celeste, so good to connect and we’re excited to share your story and insights with our audience. There’s a ton to learn from your story, but let’s start with a warm up before we get into the heart of the interview. What’s more important to you—intelligence, energy, or integrity?
Integrity 100%. Intelligence and energy mean nothing if you don’t have integrity. I am such a person of my word I truly believe that there is nothing more honorable than keeping your word or being honest about things even when you could get away with it if you weren’t. I am someone that cannot wrap my head around people not having integrity because I feel it should just be basline.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Celeste. I help creative founders find their image, articulate their identity, and step into the kind of brand presence that makes them unforgettable (online and in the cart).
Sainte Noire was born from a decade in the beauty industry, years of creative experimentation, and a quiet refusal to play small. Since then, I’ve built a multi–6-figure studio and worked with clients ranging from fresh launches to brands with global reach.
My own creative life has never stayed in one lane: I’m a dancer, designer, singer, writer, and creative director. That’s why Sainte Noire doesn’t do one-size-fits-all. Every brand is treated like a living thing: layered, unexpected, and built to evolve.
When I’m not building brand worlds or concepting campaigns, you’ll find me playing interior designer for my home, soaking in the sun with my family, or adding another bold-but-beautiful brand idea to my Notes app. Versatility is my middle name, but at my core? I’m an artist. I believe in brands with soul and strategy.
Okay, so here’s a deep one: Who taught you the most about work?
My mother. My mom was a single mom of me and my two younger sisters and I grew up watching her do whatever it took to make ends meet, while still keeping her moral compass. She never shy’ed away from hard work or even working two jobs at a time. Therefore I grew up with a very strong work ethic and being able to do hard things to make things work. I actually started working at 15 because I wanted to pay for my own gas, clothes etc and didn’t want to ask my mom for money.
What did suffering teach you that success never could?
Suffering teaches you how to do hard things well, it teaches you endurance. If all you ever know is success then when you hit hard times you don’t know how to course correct, you also don’t know how to handle the mental or emotional load that comes with suffering so it’s really easy to lose yourself in it. Suffering creates and shapes character, whereas success only highlights it.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. How do you differentiate between fads and real foundational shifts?
Fads can also be called trends, they are the things that come quickly and leave quickly. They usually have the same markers of what’s a trend or trending so they’re easy to spot. However, foundational shifts usually happen gradually, quietly over time. These are the things that people aren’t actively showcasing or even “trying” to do, it’s moreso subtle patterns you can look around at the market and notice that this is where things are going VS trending.
Okay, we’ve made it essentially to the end. One last question before you go. When do you feel most at peace?
In nature, with my family (husband and 2 kids) and with Jesus, 100%.
Contact Info:
- Website: https://www.saintenoire.co
- Instagram: https://instagram.com/saintenoire
Image Credits
Stephanie Niehiesel, Chloe Ramirez
