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What are the biggest lies your industry tells itself?

Every industry has its myths—stories insiders repeat until they sound like truth. But behind the slogans and the spin are unspoken (and sometimes unnoticed) realities – we asked some of the wisest folks we know to share what lies they’ve noticed in their industries.

Dana Bahr

One of the biggest lies I see in the marketing world, especially in social media, is that you have to be online 24/7 to grow your business. The idea that visibility only comes from constant posting, trends, and hustle is exhausting and completely unsustainable. The truth is that not all platforms are built the same. Pinterest was designed to work without you showing up daily. Read more>>

Jessi Kneeland

The coaching industry is riddled with examples of people in positions of power who are unaware of (or unwilling to acknowledge) their own privilege, in ways that can make their work irresponsible harmful. Read more>>

Megan Miller

One of the biggest lies the marketing industry—and the broader “girl boss” culture—tells itself is that success means constant hustle, perfection, and polished highlight reels. We’ve glamorized burnout and called it ambition. The truth is, creativity doesn’t thrive under exhaustion, and leadership isn’t about doing it all—it’s about doing what matters with intention. Read more>>

Kay Shakta

The biggest lie my industry tells itself is that the orgasmic frequency is something you receive from someone or something outside of you. It’s not. It’s a state of being. A natural resonance we return to when we allow ourselves to release awareness from the noise of the body and mind, and commune with spirit through presence. Read more>>

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