Every day we have a choice. We can support an up and coming podcaster, try a new family-run restaurant, join a boutique gym started by a local fitness champ or we could keep giving away our money to the handful of giants who already control so much of our commerce. Our daily decisions impact the kind world we live in; if we want a world where small businesses are growing and artists and creatives are thriving then we should support them with our time, money and attention. We’re proud to highlight inspiring creatives and entrepreneurs each week in Hidden Gems series. Check out some of our latest local gem features below.
Gina Hill
Pinehill Pavilion is a beautiful private events and wedding venue nestled on 160 acres of wooded land in Youngsville, NC. The venue is just 15 minutes from Raleigh, NC. The story of Pinehill Pavilion begins with Gina Hill and her family, a long-time North Carolina resident and entrepreneur. Read more>>
Lidia Werntz
MMCLT started from a genuine love for bringing people together and creating meaningful experiences. As a crafter myself, I saw there weren’t many markets in the area and those that were exceeded my budget. So, I set out to create something a little more affordable for artist just starting out or simply trying to find out if markets were for them. Read more>>
Aisha Rashid
My beauty journey began at 15 years old while I was still in high school. Even then, I knew beauty was more than a hobby—it was a passion rooted deep within me. I went on to college and became a dental assistant, but I quickly realized my heart wasn’t in it. Read more>>
Rachel Campbell Hall
Our story started with a dream—two hearts and two minds coming together. My husband always dreamed of opening his own bar, while I was a bit nervous after spending my entire career in corporate America. We prayed, fasted, and took a leap of faith. That leap turned into a blessing for our family and our community. Read more>>
ShanDaria
ShanDaria. ShanDaria was destined for her place in the spotlight—microphone in hand, crafting songs that speak directly to the masses. Over the years, the R&B songstress has carefully developed her sound and style, culminating in this exact moment. With the release of her latest single “Livin,” Shandaria set the stage, though now, she’s ready to stand on it. Read more>>
Kim Gargiulo
Kure Beach Yoga provides accessible, affordable yoga classes in Kure Beach in a laid back atmosphere. Kim Gargiulo and Marla Jenkins are co-owners of Kure Beach Yoga. Kim has taught yoga for twenty years and Marla for five. Classes are offered at four different locations around Kure Beach. Read more>>
Tiffany Roberts
I went to the University of Michigan for my bachelors degree in Business Management, then while working full-time in corporate America, I earned my Masters of Business degree. I worked for over a decade in the field of Supply Chain. Although I loved the field, the inflexibility of a corporate desk job left me longing to own my own business. Read more>>
Brooke Grogan
My interest in photography started at a young age. I remember taking photos of plants and flowers thinking I was doing something super creative. Snapping photos on a point and shoot digital camera when I was a teen was cool. When we all started to have cameras on our cell phones, I didn’t use my digital cameras as much anymore. Read more>>
Ra’Keshia Price
I started doing hair in 1998. I stopped for a little while cause i got burned out. Then i started back in 2007. The Wright styling center is where i started back as a booth rental in a salon. Then I decided in 2017 that I wanted to venture out and have my own. Starting my own little mini salon Cherry Creation’s Salon. Read more>>
Jill Chafin
I’ve been writing such I was a young child. During my teen years, I created and published a monthly family newspaper with my brother, which won us an award of recognition from the governor of Wisconsin. I went on to write and publish many short stories over the years, winning several awards. Read more>>
Debra Johnson
I was a stay-at-home, homeschooling mom of two daughters when my husband suddenly passed away in 2016. That loss changed my world and forced me to choose a new direction. I reflected on my strengths, passions, and the gifts I wanted to offer others, and I chose massage therapy. At first, I thought it might simply check off a bucket list item. Read more>>
Thurston Pope
The Coastal Succulent, founded in 2013, was originally all about selling little succulents potted in unique vessels: glass jars, terrariums, and painted/weathered Ball jars. After many years of evolution, we now specialize in residential and commercial interiorscaping and plant styling, often referred to as ‘biophyllic design’. We also offer plant maintenance and guided workshops at our new studio open to the public. Read more>>
Delphine McClelland
I never would have thought that I would write a book or even become a published author. It all happened while I was working as a part-time Crew Member at the NASCAR Hall of Fame. One of my coworkers put the idea in my head. Some of you may even know him. His name is John Voldstad and he is an actor. Read more>>
Todd Golbus
I came out of corporate America – about 20 years as an executive in some of the largest companies (GE, Amerisource Bergen, Fiserv, Bank of America, Nielsen). when out youngest was going off to school (older one went to UNC-Chapel Hill, and the younger to NC State) we deduced to start our own company. Read more>>
Jen Thompson
My journey to founding JT Consulting Innovations started in the spring of 2024, though the seeds were planted long before that. I had spent years in the corporate world, specializing in M&A system integration—specifically helping organizations bring their Workday systems together after acquisitions. Read more>>
Courtney Sharp
Deans Farm Market is a family-owned and operated farm market that has been serving the Wilson, NC community since 1965, with James and Courtney Sharp taking over in 2001. We offer a variety of fresh, seasonal produce, as well as other locally sourced products. In addition to the market, we also offer field trips, summer camps, agritourism events and venue rentals. Read more>>
Kelly Moore
I came into the USA in 1995 with a student visa. Seminary was in Bethlehem, PA. And there I fell in love with a seminary student for way south (Nc). I felt the call to ministry during my Junior years, got my basic masters of divinity. Following that we were married, finished our degrees. During our senior year we received a call to South NJ. Read more>>
Myron Davidson
Myron Troy Davidson’s journey is shaped by service, resilience, and purpose. After living with diabetes for 34 years and spending followed by kidney failure in 2007. I spent four years on dialysis, my life changed through the gift of a kidney and pancreas transplant freeing me from diabetes and giving me a second chance at life. Read more>>
Bryson Rogers
Hive was the brain child of seeing a fitness market of combining Bootcamp style classes with access to yoga studio experiences with the ability to have an open gym available to you as well. It didn’t go without trial, though. Apparently starting and opening a business can come with some pretty big hurdles! Read more>>
Charlotte White
I took every art class available at school, discovered commercial design in high school, and realized I could ‘do art’ for a living. And, I’ve made an entire career of it. After design school, I worked in ad agencies and design firms in Atlanta & North Carolina. Read more>>
Letitia Petway
I graduated with a degree in Journalism and Mass Communication and immediately found myself in grassroots marketing roles—helping people figure out how to reach audiences and grow their projects. I spent a year in Los Angeles working on the grassroots marketing team for an independent film, Play the Game, written and directed by Marc Feinberg and starring Andy Griffith, Doris Roberts, and Geoffrey Owens. Read more>>
Lindsay Mumma
I started my practice right out of chiropractic college in 2012; I wanted to work with athletes primarily, and I started working with triathletes, runners, and CrossFit athletes. But as I was hoping to start having kids myself, I realized that despite having a doctorate and already helping a few pregnant patients, I was pretty clueless about pregnancy in general. Read more>>
Correy Hammond
Correy’s construction journey began at just 15, working as a framing carpenter along side his dad. In 2004, he launched his own carpentry business, focusing on decks, interior trim, and remodeling. By 2010, his expertise expanded into commercial construction, specializing in office and equipment up-fits, as well as remodeling for local businesses. Read more>>
Talib Graves-Manns
I’m the Founder & Executive Director of Knox Street Studios, an entrepreneurship organization based in the Triangle that serves entrepreneurs across North Carolina. We’re dedicated to removing barriers for aspiring business owners and building generational wealth in underserved communities. Read more>>
Carla Webster
This is what we have on our website: Welcome to our cherished haven, where timeless elegance meets historic charm. We are Carla and Randy Webster the passionate duo behind this beautiful outdoor venue. Carla’s vibrant personality and love for building relationships shine through in every interaction. Read more>>
Jerry Kee
I began recording during college. After working 3 years at an electrical engineering job, I decided to change careers and focus on music. I had a friend at ncsu and moved to Raleigh for the music scene. I recorded and played in bands, becoming part of the community. Read more>>
Hayde Chacon
Hesed Bodywork was born from a deeply personal journey that blends healing, family, and community. I immigrated to the U.S. from Mexico as a teenager/young adult, carrying with me a strong sense of resilience, faith, and a desire to help others. That calling became much clearer when my daughter was diagnosed with scoliosis. Read more>>
Hannah Guffey
As a child I grew up in a family where helping people was engraved into our family system. I knew I wanted to be in the helping profession and find my own way to help others around me. Read more>>
Anya Coursen
I started my tattoo apprenticeship in March of 2024, after years of knowing I wanted to do tattoos. I started getting tattooed by my mentor, Lillian, in 2022, and we became very close very quickly. After working in customer service for years, I knew I wanted to do something with significant meaning and longevity. Read more>>
Shelby Ridley
Our farm came about in a way that truly feels like it found us. My husband was buying something on Facebook Marketplace when he learned a piece of land nearby was about to go up for sale. We looked at it before it ever hit the market and were able to purchase it. Read more>>
Davonte Swinson
I started as a photographer, learning from my grandfather at the age of 15. As time progressed, my love for storytelling and capturing authentic stories took over. I was 18 years old when I started making short films and shooting music videos for local artists that I would probably not show a soul today. Read more>>
Teepa Snow
Originally from West Virginia and Western Pennsylvania, I moved to North Carolina to attend Duke University, then received my Occupational Therapy degree from UNC-CH. Read more>>
Rachel Brown
About 8-9 years ago, my sister was shopping in a boutique that happened to be having a model call. She called me and said if I wasn’t busy, I should come through; and I did. The Boutique was Juicy Body Goddess. I did a few runway shows and photoshoot with them. Read more>>
Gregor Owen
Gregor Owen, owner and founder of CustomEyes at South Front in Wilmington, has been in the optical business for more decades than he really cares to count. Read more>>
Aiden Camara Shawn Blake
It all started pretty simple — I’ve always loved having a clean car, and with a red beard that stood out, the name just kind of made sense. Back in 2022, I was living in Vermont and started detailing on the side to save up for my honeymoon. Before I knew it, it turned into something more than just a side hustle. Read more>>
Myline Kamsch
My It started with an idea and a dream. I came rural area in the Philippines and when I to united state. I went back to school to get a more logical education while I’m working in a bridal store doing custom design wedding gown,brides maid and evening gowns. I study nursing but I hated it. Read more>>
Nicole Greer
I’ve been working since I was 15 years old—my very first job was scooping ice cream at Baskin-Robbins in Toledo, Ohio, working for Mr. Sansone. 
And honestly? I never stopped. Even when I was a “stay-at-home mom,” I was still working—just not always for a paycheck. Read more>>
Brenda Hernandez
Thank you for the opportunity to share my story. My name is Brenda Hernandez. I was raised in a small town in Oxford, North Carolina, and later moved to Butner, North Carolina, after getting married. I am the oldest daughter in my family, which has shaped my sense of responsibility, leadership, and work ethic from a young age. Read more>>
Dawn Reynolds
I spent seven years in education—teaching, developing curriculum, leading professional development. I transitioned into digital marketing at an agency, where I got hands-on experience with SEO, content strategy, and all the behind-the-scenes work that makes businesses visible online. I learned a lot there, but I also saw a gap: small businesses and solo entrepreneurs who needed real SEO help but couldn’t afford expensive agency retainers. Read more>>
Sharon Delaney McCloud
As the daughter of Irish immigrants, it’s in my DNA to be a storyteller. So, it’s no coincidence that my career began as a television journalist sharing the narratives of the people and communities I met along the way. Read more>>
Juanica Thomas
I started my first business in 2010 as a boutique in Durham, NC where I made custom clothes as well. I was asked if I could tailor some suits for an elderly woman who was homebound. That’s how the alterations began for me. I eventually moved to Wilmington, NC and had to start over with my client base. Read more>>
Eryk Pruitt
Eryk Pruitt and Lana Pierce started Yonder in Hillsborough in June 2019. We wanted to offer a space for artists and people who appreciate art. As opposed to a sports bar, we wanted to offer an ‘art bar,’ where people come together to appreciate visual art, live music, script readings, film, live comedy, and literary readings. Read more>>
Justin Keishing
I didn’t begin my art journey until the COVID pandemic. During that time of uncertainty and isolation, I discovered a gift that God had placed within me. What started as a moment of stillness became a turning point—art became the way I expressed hope, faith, and purpose. Read more>>
Martin Lleszczynski
This will not be brief 
I came to America in 2002 at age 23, from Poland. Not much work experience. My first woodworking related job was that summer in Emerald Isle, NC. I started as a gopher at a new home construction site on the island. Read more>>
Sheryl Davis
I started teaching middle school reading, English, and history. I didn’t consciously do it, but looking back, I realize I always incorporated theatre into all of those classes. After several years, the drama club lost its director with just a month until opening. Unfortunately, they also had nothing but a script and a cast show. Read more>>
Maria Wright
I actually began my career as an elementary school teacher. I earned my Master’s in Education with a specialization in teaching reading, and I truly loved working with students and families. Teaching gave me a strong foundation in communication, patience, and advocacy—skills I still rely on every day. Transitioning into real estate was a big leap of faith. Read more>>
Laquasha Roache
I actually started my doula journey in college; it was my introduction to birthwork. I became a mother to my son my freshman year, and my English professor happened to be a doula. She introduced me to the work, but ultimately, I did not complete my certification process until a few years later. Read more>>
Jessica Cabo
I grew up on the North Shore of Long Island when we still rode our bikes outside all day, went fishing off of docks, plucked crayfish from ponds and returned home when dinner was ready. Read more>>
eric thomas
Welcome to Loaded Eats, LLC, where we celebrate the art of potato mastery! As a proud black owned veteran owned food trailer business we strive to make your experience a great one !! Follow us on Instagram and Facebook for tasty updates, and don’t forget to leave us a review after indulging in our delicious potato creations! Read more>>
Jonny Shwonik
I started home brewing about 16 years ago. I was a craft beer drinker when I moved here but at that time there were not many breweries close to where I live. After talking to a brewery owner from where I was from he suggested I try to just make my own. Read more>>
Brian Lane
As a Wine Salesman for 12+ years all over North Carolina a few things got me wanting to do my own thing in the wine retail industry! Read more>>
Seneca Williams
I was born and raised in New Orleans East and was displaced at the age of 16 during my senior year of high school due to Hurricane Katrina. During that time, I struggled to figure out what I wanted to do, but I was accepted to Grambling State University. Read more>>
Laura Schoenfeld
My journey into business coaching started in 2011 when I landed what I consider my ‘unofficial MBA’—working behind the scenes with wellness entrepreneur Chris Kresser as he built his multi-7-figure online health business. I had a front-row seat to everything: the brand building, the product launches, the content strategy, and more. It was like getting paid to study how successful online businesses actually work. Read more>>
Jacob Moeckler
I graduated from Purdue University with a degree in industrial engineering in 2020, the year the world shut down. I had accepted a spot in a selective leadership development program at a Fortune 500 company. Thousands of people applied for ten openings, and the program included a year of international experience. That opportunity disappeared when COVID changed everything. Read more>>
Brooklyn Banks
I launched my career as an interior decorator after graduating in 2020. After moving to Charlotte, I experienced significant burnout, but I trusted that this challenge was prompting a God-led strategic shift. I transitioned into design and staging for a top realtor, who then tasked me with managing her social media. Read more>>
